In August 2016, Instagram launched Stories. They are ephemeral photos or videos that disappear in 24-hours after posting. Today, nearly 1.7 billion Instagrammers use Stories
Recently, Instagram has been focusing on rolling out tools for both businesses and creators. So far, these new tools have included a professional dashboard, new
Besides a personal account, there are two other types of accounts on Instagram. Creator profiles are meant for brands and influencers. While business profiles are
When someone sees an eye-catching post on Instagram, the natural reaction is to like it. Once people like a post, there’s a tendency to check
On 4 December 2012, Bernie Wong, the owner and founder of Social Stand Limited, in partnership with Ming Pao, talked about what marketers need to
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