Content Marketing

Buck the Trend: Increase Sales through an Online Pop-up Store

Launch your pop-up store virtually through Facebook and Instagram Shops. I like to keep an eye out for pop-up stores – or short-term retail spaces – when visiting shopping malls. These stores showcase the latest trends and inject a breath of fresh air into malls. By and large, they have fairly static offerings. Pop-up stores …

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Marketing Content Should be Different on Facebook and Instagram

Before, we have mentioned the competition between Facebook and other social media platforms. We came up with the idea that regardless of the competition, a brand needs more exposure. It’s to reach out to various viewers. There should be unique content made for different platforms. However, most of the time, only famous brands would have …

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New Content Appeal Process for Facebook and Instagram

As of 2020, Facebook grew to 2.6 billion users. This means more difficult content decisions to make. Last 06 May 2020, Facebook welcomed an Oversight Board. With such an independent board comes a new content appeal process for both Facebook and Instagram.  The new appeal process challenges content decisions made by Facebook or Instagram. There …

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WordPress MeetUp – Content Marketing with WordPress Recap

早前Social Stand創辦人兼董事Bernie Wong在WordPress User Meetup #16上,以豐富經驗為大家作分享,講解WordPress在Content Marketing的應用策略以及Plug-in的重要性等。現場氣氛熱烈,逾八十名觀眾報名參與是次WordPress聚會,互相交流討論,交流內容有趣且富啟發性,相信各位獲益匪淺。 錯過了今次分享的朋友不用失望,未來將會有更多的講座課程,敬請密切留意!

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