Audience Network

Facebook Audience Network Adds New Monetization Resources

Facebook Audience Network Adds New Monetization Resources

Everybody’s preparing for Apple’s IDFA to be put in place. Facebook, for one, conducted a webinar about its impact on brands and users alike. It also tested limited log-in mode for creators and new prompts to encourage Apple users to allow data tracking. As an added move, Facebook Audience Network adds new monetization resources.  The …

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LinkedIn Reports Increase in Follower Engagement

LinkedIn Reports Increase in Follower Engagement

Microsoft has recorded a growth in LinkedIn engagement and revenue in the 2nd quarter of 2020. Its FY20 Q2 Report showed a 16% increase in LinkedIn’s revenue and a 31% increase in engagement. Linked reports increase in follower engagement to 722 million members.  Ryan Roslansky, the new CEO of LinkedIn, downsized its workforce by 6% …

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LinkedIn Retargeting Options and Simplified Campaigns

LinkedIn Updates Retargeting Options and Simplified Campaigns

The post-pandemic time is a recovery period for most businesses. To help online investments go further, LinkedIn updates retargeting options and simplified campaigns. Marketers now have the option to reach users who interacted with their video posts and lead generation ads before. Such changes align with the rise in video engagement amid the COVID-19 pandemic.  …

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