Apple

Facebook Updates Its Subscription Products

Facebook Updates Its Subscription Products

The word war between Apple and Facebook is still on. It started around September 2020, when Apple announced the updates for iOS 14.5. Implemented last April, iOS 14.5 enforced new privacy controls by asking the users’ permission to either opt-in or opt-out to data tracking. Such a change has greatly impacted ad targeting.  Last June, …

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Facebook Introduces Graph and Marketing API V.12

Facebook Introduces Graph and Marketing API V.12

Facebook is now implementing more automated data targeting to counteract Apple’s privacy update. Apple officially launched iOS 14.5 last April 2021. The launch implemented the controversial IDFA asking an iOS user’s permission to allow data tracking. Since then, Facebook, among all other social media networks are finding ways to get insights using 1st party data. …

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Apple's iOS 14 Update Set to Impact Instagram's Ad Targeting

Apple’s iOS 14 Update Set to Impact Instagram’s Ad Targeting

Apple’s plans to alter the iOS 14 update and make users opt into data tracking for all apps across their devices are shaking up the digital ad networks. These new changes could disrupt the ability for ads to efficiently target the right consumers – which would lessen the overall effectiveness of the ads.  Back in …

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