Apple

Apple’s iOS 14 Update Set to Impact Instagram’s Ad Targeting

Apple’s plans to alter the iOS 14 update and make users opt into data tracking for all apps across their devices are shaking up the digital ad networks. These new changes could disrupt the ability for ads to efficiently target the right consumers – which would lessen the overall effectiveness of the ads.  Back in …

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iOS14 Update Said to Have Major Impacts on Facebook’s Audience Network Effectiveness

Audience Network ads on Facebook are about to become less effective with the rollout of Apple’s iOS 14. On 26 August 2020, Facebook released an announcement on the decreased effectiveness of targeted ads due to iOS 14’s new privacy features. Some users may not be able to see any ads from Audience Network, while some …

iOS14 Update Said to Have Major Impacts on Facebook’s Audience Network Effectiveness Read More »

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