Here’s something new on Pinterest’s eCommerce! It is boosting the discovery and reach of Idea pins. Like, Story Pins, it allows uploading multiple-pages short videos to provide ideas and inspirations. Today, Pinterest makes recipe pins shippable.
Recipe pins are idea pins about cooking and food. To capitalize on their popularity, Pinterest partners with Albertsons. It is one of the largest grocery chains in the US. As Pinterest makes recipe pins shoppable, pinners can now shop ingredients of their recipe pins through Albertson online. Albertsons also turns its certified sommelier, cooking moms, master meat grillers, and patisserie experts into recipe pins creators.
Pinterest makes recipe pins shoppable on 23 September 2021.
Implications for Marketers:
Shoppable recipe pins on Pinterest are a new pathway to blend offline activities with online shopping. It is a great way for marketers to boost the promotion of relevant products and services on the platform.