Remember Pinterest TV? It was first introduced last November 2021 after the platform got accreditation from MRC and TAG. Pinterest TV features live and shoppable shows where pinners can get exclusive discounts. Today, Pinterest launches a new TV Studio.
Pinterest TV Studio aims to help brands and creators improve their streaming setup. It has multiple camera capabilities and a range of editing tools. To gain access, a creator first needs to enter a code provided by Pinterest. Besides adding multiple camera devices for different angling, a creator can go live directly on the Pinterest TV Studio.
Pinterest launches a new TV Studio on 05 May 2022.
Implications to Marketers:
Pinterest TV Studio hints at the platform’s likely shift to live shopping. Marketers can take advantage of the improved streaming setups, multiple camera capabilities, and new editing tools to better boost engagement among pinners.