Pinterest has expanded the maximum length of Idea Pin videos to five minutes, up from the previous limit of 60 seconds. This move provides creators with more flexibility and space to create engaging and informative content for their audience. Additionally, Pinterest has added a new video editing feature that allows creators to trim and adjust their Idea Pin videos directly within the app.
The extended video length feature is currently available globally on iOS and Android devices, and the video editing feature is available on iOS. This update is aimed at encouraging creators to use Pinterest’s Idea Pins feature more often and produce high-quality content for their audience.
Pinterest extends idea pin videos to 5 minutes on 14 February 2023.
Implications to Marketers:
Marketers can benefit from this update on Pinterest by creating more engaging and informative content for their audience using Idea Pins. With the new five-minute video length, they can provide more in-depth information, showcase their products or services more effectively, and increase the overall engagement of their audience. The new video editing feature can help marketers refine their content quickly, saving time and resources in the process. Marketers can also leverage the expanded video length to showcase their products or services more creatively and establish their brand as an authority in their niche.