Facebook Watch is a video-on-demand with a sharing function. The platform has noted that its users increase to 1.25 billion per month. That’s almost half of Facebook’s monthly average users. No wonder Facebook focuses on advancing this exclusive video platform. Today, Facebook adds new ways to find videos on Watch.
Before this update, Facebook adds music labels on Watch last 31 July 2020. The new updates include the following:
- Topics. The new option allows users to follow specific subjects they want to see. It better aligns user experience based on personal interests and preferences.
- Highlights. This new section shows popular clips and videos on Facebook. “What’s Happening?” shows the latest in entertainment and sports. “Featured” videos display the most laughed and most loved video clips.
Facebook adds new ways to find videos on Watch as of 19 October 2020. They’re initially available to U.S. users but will be coming out in more regions soon.
Implications for Marketers:
The new ways to find videos on Facebook Watch is a clear move to compete with YouTube videos. With 2.7 billion Facebook users, Watch can no doubt be a powerful engagement tool. Marketers should focus on creating brand-related video clips. You may also choose to partner with influencers. As online video largely accounts for online traffic, it can be a better campaign option.