Facebook rebranded as Meta in the 3rd quarter of 2021. Now a social tech company, its vision is to integrate AR & VR with real-time interactions. Today, Meta launches Horizon World to the UK.
Meta’s Horizon World is a social virtual reality hub. Using the Oculus Quest VR headset, users in the United Kingdom can now open Horizon VR spaces and workrooms. Users can create and explore together such as:
- Playing in a bowling alley
- Stepping on a comedy club stage
- Trying out a joke in front of an audience
With boundless imagination, Horizon World has something for everyone. Horizon Worlds will be available to UK users above 18 years of age.
Meta launches Horizon World to the UK on 13 June 2022.
Implications to Marketers:
Marketers should take a different approach as they engage with target audiences in the Horizon World. It may not be as big as it is today. But it may be the future of social media marketing.