LinkedIn is now investing in smart technology to help brands and businesses build better campaigns. Recently, it introduced a marketing partner community that will guide users in LinkedIn advertising. The platform also enabled service listings to highlight products and offerings. Today, LinkedIn acquires Oribi to boost marketing solutions.
Oribi is an all-in-one marketing platform empowered by cutting-edge and data-driven analytics tools. The said platform based on Israel adopts zero-coding user tracking. As LinkedIn acquires Oribi, it will also establish a new office in Tel Aviv, Israel. Oribi will help LinkedIn understand the channels, events, and messages with key insights to help optimize ROI. Through code-free technology, they can group key user behaviors without the use of 3rd-party cookies.
LinkedIn acquires Oribi to boost marketing solutions on 28 February 2022.
Implications for Marketers:
Oribi can significantly provide valuable insights to maximize marketing ROI. LinkedIn may offer it as a paid solution but will make sure that it is worth the investment