On 23 January, Instagram (on its Creators IG account) recently posted about engagements on feed ranking. The social media platform also has an ongoing FAQ stories series where they do their best to explain how creators can benefit from using Instagram.
First off, Instagram clarified to creators that the following engagement metrics are taken into account to rank on feed:
To further explain Instagram’s algorithm for creators, Instagram launched its FAQ series through stories since late 2019. It’s so creators get a better understanding on how to get more engagements and algorithms and receive help through the Instagram app.
For example, Instagram may stick with the non-chronological set-up on Instagram. The social media site indicates that there are 50% more views on one post as opposed to the traditionally chronological feed.
Another thing to consider for creators is that just because a post receives less engagement in 30 minutes doesn’t mean it wouldn’t rank high. Authentic engagement from followers gives better opportunities to rank higher on follower feed. Additionally, one doesn’t have to become a business or verified account to get higher rankings. So long as followers engage with an account, Instagram will continue to let their posts appear higher.
Implications for Brand Marketers
Brand marketers need to publish high-quality and engaging posts. In that manner, they can receive more likes, shares, comments, and views from followers.