Facebook Upgrades Its A/B Testing Tool

Testing ads and campaigns just got more powerful on Facebook? Facebook upgrades its A/B testing tool. It allows marketers to test and learn Facebook ads using brand surveys and hold out a test. Matt Navarra, a social media expert, tweets the update.

Facebook post testing

As Facebook upgrades the A/B testing tool, advertisers can now run different versions of tests. These include combinations of images, links, texts, and videos.  To optimize audience response, advertisers can now choose different key metrics:

  • Comments
  • Link Clicks
  • People Reached
  • Reactions
  • Shares

Users can also test titles and thumbnails of up to 4 video posts for the same clips. Users can run Facebook’s upgraded A/B testing tool for up to 24-hours to provide valuable insights and discover the most effective version. To try out the upgraded A/B testing tool, just go to Facebook Creator Studio and click “Create Posts,” then choose “Create Post Tests.”

Facebook upgrades its A/B testing tool on 22 September 2021.

Implications for Marketers: 

Facebook’s upgraded A/B testing tool makes it easier to analyze organic posts. It provides more insights on how to drive more clicks and grow your audiences. So, it may be worth exploring and try them out.

Reference: https://twitter.com/MattNavarra/status/1440619776993153031

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