The main goal of Facebook is to provide a meaningful connection between communities. This is evident in their actions to make it easier for both users and brands to navigate the platform. For users to create a more personal experience, Facebook updates its Page follow settings.
The update provides users to choose between the following advanced options:
- Standard – to receive all or at least five new updates from a followed Page;
- Highlights – to receive suggested posts only;
- Off – not to receive any notification from such posts.
These advanced options apply to a Page:
- Live Videos
For a Page News Feed, followers can either choose favorites, default, snooze it for 30 days, or turn it off. This means that even if users followed a Facebook Page, they can restrict receiving updates from the said Page based on their preferences.
Facebook updates its Page follow settings to some users as of 14 August 2020. There are no words from the platform yet on when they will make it available to all users.
Implications for Marketers:
The new Facebook Page follow settings allow users to set their posts’ notifications based on their preference. For marketers, this is a challenge to be more creative in making content to excite users to subscribe to them. You can start by telling a brand story through original videos. Comic photos, fill-in-the-blanks, funny captions, questions, and quotes can also engage audiences. Marketers can also consider other strategies to increase reach. Take advantage of unpaid promotion hashtags, stickers, and tags. You can also send emails directly from the Page apps.