Facebook announces an update that may have no impact on anything except simplifying branding. Facebook renames news feed. Last year, the platform made them more feedback-driven by enabling news feed controls and reducing political content.
Facebook will remove the word “news” in the news feed. So, its new name will be plain “feed.” The platform aims to remove the confusion that a news feed is about the latest news. Instead, it wants to convey that a feed is an update from a Facebook friend, interest, or page. Besides, Meta sees it as a way to reignite usage.
Facebook renames the news feed on 15 February 2022.
Implications for Marketers:
As Facebook renames news feed to feed, it is just a title switch. For marketers, it is a signal of simplifying things within the platform.