Since 2020, Facebook has been facing challenges in data privacy. That is why the platform revamped its “access your information” tool and “limited data use.” Recently, there was an ongoing report that Facebook and Instagram may be banned in Europe. It is due to non-compliance with the General Data Protection Regulation (GDPR) and the Irish Data Protection Commission (IDPC). Today, a big announcement was made. Facebook & Instagram remain in Europe.
Ursula von der Leyen, President of the EU commission, mentions in a tweet that they have signed a new agreement with the United States. The agreement supports a new framework for predictable and trustworthy transatlantic data flows. It will allow US companies like Facebook and Instagram to balance data protection, right to privacy, and security based on European laws.
Facebook & Instagram remains in Europe as of 25 March 2022.
Implications for Marketers:
As Facebook & Instagram remain in Europe, it is clear that many Europeans and people in other regions of the world rely on social media for personal and business needs. So, it is clear for marketers that the best digital marketing strategy is using Facebook & Instagram.