Facebook seems to always be on top of innovation. Its team of developers is determined to enhance a user’s online experience with the latest technology and trends. The NPE team is a dedicated Facebook team for developing consumer apps. They were the ones who launched Collab, an app to create music videos. They also launched the Venue app for live events and the Whale meme app. Last 29 July 2020, the team started experimenting on the E.gg app. Today, Facebook fully launches E.gg in the U.S.
E.gg is an iOS app for creative expression. Users of the app can create canvasses that they can reshape or resize to fit a display. These canvasses will then be available online using a unique URL that users can share even with people who haven’t downloaded the app. During experimentation, E.gg users popularly create:
- Fan Pages
Yet, there’s a lot more content format you can make using E.gg.
Facebook fully launches E.gg in the U.S. on 18 November 2020.
Implications for Marketers:
E.gg is an app for creative iOS users. For marketers, this is a great tool to make a compelling ad or content. They can use E.gg to liven up an about page or a trendy profile page. The key is to learn the functions thoroughly, so you can take advantage of them in your marketing strategy.