Data privacy and security is one of Facebook’s focus nowadays. They aim to protect their users’ content based on global standards. Last 21 May 2020, Facebook added the scam warnings on Messenger. It also enabled Limited Data Use on 23 June 2020. Last 31 August 2020, the platform updated its business terms. Today, Facebook expands the rights manager tool.
Facebook’s rights manager tool gives Page admins control over their Facebook posts. All these contents will be saved in a reference library together with its ownership. Anyone who posted similar content will receive a message prompt to follow Facebook’s ownership policy. The new update expands the rights manager to images. It means that the platform will now automatically detect any copyright violation on images. The expansion applies to both Facebook and Instagram.
Facebook expands the right manager tool on 21 September 2020.
Implications for Marketers:
The expansion of the Facebook rights manager tool on images provides more control in exclusive posts against copyright violations. Such a move is beneficial to marketers who have a growing number of posts on a Facebook Page. But it will be smart to apply for rights manager starting with your very first post. As such, you’ll be able to protect your ownership of all these contents.