Facebook rolled out significant changes in the past few weeks. The updates aim to build better connections within communities. From the platform’s algorithm to its features and tools, it may be confusing to cope up with the changes. As such, Facebook updates its business terms. This is to help businesses and marketers better understand their roles and responsibilities.
The major updates on Facebook’s business terms include the following:
- The launch of a new global Data Processing Terms. All advertisers worldwide will now be covered by the data processing agreements. Uniform enforcement may help advertisers not subject to GDPR to follow local laws.
- Incorporation of a Joint Controller Addendum with the Business Tools Terms. It highlights the role of Facebook Ireland as the joint controller to personal data storage. All personal data stored in the business tool terms must follow GDPR. These include the use of pixel, SDKs, social plugins, and other third party services.
- A new outline of Data Security Terms. It contains a list of existing data security practices and standards of Facebook.
Minor updates on the announcement include simplified versions of the following terms:
Implications for Marketers:
We’ve seen many updates on Facebook this 2020. The changes in its business terms make it clear that data privacy and security is one of the platform’s major concern. These make Facebook users happier and more secure. Marketers can use it as an advantage. Aim to provide more value to encourage your target audience to fully engage on your Facebook Page. Get creative posting eye-catching ads and scroll-worthy content. You may post short but sweet teaser video, carousel ads, and do live streams. Also, harness the power of Facebook Analytics. They have a wealth of insights to help you make your social media marketing strategy successful.