As always, Facebook’s goal is to connect communities around the world. Music and sounds have always been a means of expression and they connect people as such. This is the reason why Facebook is also trying to create enhancement tools for music and sounds. The platform launched official music videos on Facebook Watch. It also created the “Boost My Business” Podcast by David Fischer and other business podcasts. Today, Facebook expands its partnership with Spotify for more music and sound integration.
The expansion of Facebook’s partnership with Spotify introduces a mini-player experience. It now allows Facebook users to listen to full-length music tracks and podcasts within the Facebook app. They can also share what they are listening to the community and their friends. First off, Facebook users should also have a Spotify app on their device with a Spotify account logged in. This gives users the choice to listen either to Facebook or Spotify. During the app integration or when using the mini-player feature the first time around, a consent dialog box will pop up.
To play a music track or podcast via Facebook, simply tap the “Play” button on the music track or podcast of an artist or podcaster whom you are following. You can listen to the said music track or podcast even if the phone display is off.
To share a music track or podcast via Spotify, tap the “Share” button menu (the three dots at the upper right-hand corner of a Spotify play screen) and choose sharing either on “Facebook” or “Facebook News Feed.” Users can also add a message to add some flair when sharing. The process is like sharing a post or status update on Facebook. People who will see the post can tap the “Play” button to also listen within the Facebook app.
The expansion of Facebook’s partnership with Spotify initially covers 27 countries such as:
- Costa Rica
- Dominican Republic
- El Salvador
- New Zealand
- South Africa
- the US
Facebook expands its partnership with Spotify on 26 April 2021.
Implications for Marketers:
As Facebook expands its partnership with Spotify, it is giving marketers a chance to boost engagement through music tracks and podcasts. Audio-based marketing is currently booming. Such an integration now allows marketers to target ads through music tracks and business podcasts.