Facebook CEO Mark Zuckerberg has been very vocal about his feelings against Apple. This started when Apple launched its iOS 14.5 with the controversial IDFA. With Apple’s latest software, apps need to request the approval of iOS users to allow data tracking. Such a situation greatly affected the collection of useful insights for brands and marketers. Today, Facebook announces keeping badges, fan subscriptions, and online events free until 2023. The statement was followed by an assurance that they will not be charging a 30% revenue share like Apple.
Based on Zuckerberg’s announcement, Facebook will not be charging any revenue share for badges, fan subscriptions, and paid online events until 2023. This will also apply to any upcoming independent news products.
In line with the announcement, Facebook also shows a new payout interface showing how different fees and taxes impact the company’s earnings. This interface clearly shows what part of the revenue goes to Facebook.
Facebook announces keeping badges, fan subscriptions, and online events free until 2023. The announcement was made on 07 June 2021.
Implications for Marketers:
With Facebook waiving off its revenue share on exclusive features until 2023, creators should grab the chance to monetize their content within the platform. For marketers, this is also another option to gain revenue besides ads and campaigns.