The word war between Apple and Facebook is still on. It started around September 2020, when Apple announced the updates for iOS 14.5. Implemented last April, iOS 14.5 enforced new privacy controls by asking the users’ permission to either opt-in or opt-out to data tracking. Such a change has greatly impacted ad targeting. Last June, …
Facebook CEO Mark Zuckerberg has been very vocal about his feelings against Apple. This started when Apple launched its iOS 14.5 with the controversial IDFA. With Apple’s latest software, apps need to request the approval of iOS users to allow data tracking. Such a situation greatly affected the collection of useful insights for brands and …
Facebook Announces Keeping Badges, Fan Subscriptions, and Online Events Free Read More »
Now, more than ever, everyone’s transforming into online connections. Facebook has seen an increase in Live and Video streaming. This is how advertisers and creators create meaningful communities. As such, Facebook expands access to fan support and adds new ad tools. Facebook made subscriptions and Stars available to a qualified Page. Fan subscriptions allow users …
Facebook Expands Access to Fan Support and Adds New Ad Tools Read More »
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