Recently, Facebook changed the way how it measures people’s counts. Users who do not sync on Facebook Account Center will now be counted as separate entities. Today, Facebook adds a “Quick Access” tab in searches. It aims to make it easier for users to search on their most-used tab.
The king of social media indeed wants to boost accessibility among its communities. It has connected Wikipedia in search boxes, expanded search ads, and rolled out emoji searches. As shared by social media expert, Matt Navarra, the new “Quick Access” tab will highlight your most searched functions, groups, pages, and profiles on Twitter. It will appear along with the top panel of “Recent Searches.”
Facebook adds a “Quick Access” tab in searches on 18 October 2021.
Implications for Marketers:
Facebook’s “Quick Access” tab is a time-saver for users to easily search their typical interests. For marketers, such a feature cab boost engagement and reach among their followers by posting consistently of groups and pages.
Reference: https://twitter.com/oncescuradu/status/1449978930438492162
