Facebook Adds “Nugget Cheers” to Group Messaging

It’s less than 2 weeks before the year-end. Facebook adds “nugget cheers” to group messaging to celebrate New Year’s Eve! Such a group messaging experience is a new AR effect intended to celebrate NYE. 

Facebook partners with Cosmopolitan to create the “nugget cheers.” The AR effect to group messaging features a weird pairing of champagne and chicken nuggets to welcome 2022. It can be shared during a group video call on Messenger and IG Direct. To access “nugget cheers,” tap the smiley face to open group effects during a group video call. Select group effects, and click “nugget cheers.”

Facebook adds “nugget cheers” to group messaging on 21 December 2021.

Implications for Marketers: 

Facebook’s nugget cheers to group messaging are a small addition to the 150 AR effects on the Messenger library. Marketers can tap into such creatives to better connect and engage with their loyal followers to end the year. 

Reference: https://messengernews.fb.com/2021/12/21/bring-the-nye-party-to-messenger-and-instagram-with-group-effects-from-cosmopolitan/

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