It’s less than 2 weeks before the year-end. Facebook adds “nugget cheers” to group messaging to celebrate New Year’s Eve! Such a group messaging experience is a new AR effect intended to celebrate NYE.
Facebook partners with Cosmopolitan to create the “nugget cheers.” The AR effect to group messaging features a weird pairing of champagne and chicken nuggets to welcome 2022. It can be shared during a group video call on Messenger and IG Direct. To access “nugget cheers,” tap the smiley face to open group effects during a group video call. Select group effects, and click “nugget cheers.”
Facebook adds “nugget cheers” to group messaging on 21 December 2021.
Implications for Marketers:
Facebook’s nugget cheers to group messaging are a small addition to the 150 AR effects on the Messenger library. Marketers can tap into such creatives to better connect and engage with their loyal followers to end the year.