As Facebook focuses on linking the platform to eCommerce, it’s also expanding monetization opportunities among brands and creators. It enabled content and partner monetization and fan subscriptions. Recently, Facebook adds new monetization tools for gaming creators.
First off, Facebook is offering Stars on gaming chats at a discounted rate from 15 December 2020 to 01 January 2021. Second, users will receive a unique badge after buying Stars. This unique badge is a “hand raise” virtual gift option available also during the holidays only. Third, larger Stars will be available for users who will buy 10,000 Stars and above. One of these larger Stars is a rainbow cloud animation which may cost $100.00. These new monetization tools aim to encourage fans and supporters to donate more Stars to their favorite Creators. They also serve as a testing phase to launch Stars in bigger venues.
Facebook adds new monetization tools for gaming creators effective 15 December 2020.
Implications for Marketers:
Facebook’s new monetization tools for gaming creators are a move to help the latter to increase their revenues during the holiday season. For marketers, this can be something to watch out for as they roll out on live streams, stories, and other avenues. Stars can be another way for brands to earn revenue besides selling products and services. Marketers should prepare a new strategy on how to use such types of features within the Facebook platform.
Reference: https://www.facebook.com/fbgaminghome/blog/2020-stars-update
