In partnership with the Hong Kong Trade Development Council (HKTDC), Bernie Wong, owner and founder of Social Stand Limited, recently facilitated the “[Digital Academy] Brand Storytelling: Use social media to create a three-dimensional brand image.” The webinar aired in the Cantonese language last 26 August 2021, from 3:00 PM to 4:00 PM.
Brand storytelling is an important part of shaping the brand image. During the webinar, Bernie discusses how companies can make good use of social media, design appropriate content, and convey value through stories so that the audience can resonate. The highlight of the event is the “Show me your love” case, where Bernie shared various practical suggestions and tools on how social media marketers can:
- build a three-dimensional brand image
- enhance customer loyalty
- establish long-term relationships with customers