Instagram Features Branded Content as Ads
June 6, 2019
On 4 June 2019, Instagram announced that advertisers can promote its own brands using organic content of content creators or influencers. According to Instagram, around 68% of Instagram
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Instagram's Explore Tab Features Shopping and IGTV
May 17, 2019
Users depend on Explore to discover new content based on interests. Instagram announced on 16 May 2019 that the Explore tab has new algorithms that can help influencers,
Facebook Creates New Tools for Small and Medium Businesses
May 8, 2019
During the small business week, Facebook added new features to boost small-medium businesses (SMBs) to promote their products or services. Facebook created new features to help SMBs focus
Facebook’s Updates to Video Ranking
May 7, 2019
Facebook has three new changes coming up in video ranking, which are loyalty and intent, originality, and video and viewing duration. David Miller, Facebook’s Product Manager, announced in
How to Sell Without Hard-Sell: A Content-Led Conversion Framework
November 12, 2018
A practical sell without hard-sell digital marketing framework with implementation steps, measurement and lessons from a real engagement.