Facebook Messenger may be the most popular messaging platform in the West, but WhatsApp has a hold on the Asian market and is growing more and more popular
A Good Time to Rebrand I recently conducted a seminar on brand marketing strategy for members of the Travel Industry Council of Hong Kong. The coronavirus pandemic had
On 15 June 2020, Bernie Wong was featured on Help Smartphone’s article on why businesses should begin using TikTok as part of their marketing campaigns. The author, Yoann
A practical SME social media for business rebound framework with implementation steps, measurement and lessons from a real engagement.
Leverage Digital Marketing to Extend Reach Beyond the Annual Reading Buzz Created By the Book Fair With the long-awaited book fair indefinitely postponed, many publishers have turned to