5個品牌在社交媒體總會錯的事
January 1, 2021
品牌在Facebook發出帖文之後，不難發現有一個「Boost Post」的按鈕，雖然使用很方便，但其實可以說是「交學費」，最大原因是這個推廣效率十分低。大部份專業的社交平台營運公司都會使用「Facebook Ad Manager」，一個比較全面的廣告系統。
Digital Marketing
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Study Shares New Insight into Rising Video Trends
January 1, 2021
MAGNA Global, in association with Snap Inc. and IPG Media Lab, conducted a new study on how users consume videos. They’ve found that shorter ads are becoming more
That Stack of Unexecuted Marketing Plans
December 30, 2020
I’m guessing that everyone involved in marketing has several, or even dozens of, unimplemented plans stored somewhere in the computer. As an agency, you’ll find this a familiar
Social Stand x Ming Pao: Bernie Wong Speaks on MeWe for Brand Marketing
December 29, 2020
On 11 December 2012, Bernie Wong, the owner and founder of Social Stand Limited, in collaboration with Ming Pao Finance, discussed the capacity of social platform MeWe for
Google Enables AR Try-On Shopping Tools
December 28, 2020
Augmented reality (AR) and virtual reality (VR) have been the recent focus of tech developers. They have a growing demand for gaming, marketing, and the workplace. As such,