「社交平台移民潮」
April 27, 2021
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Facebook在成立早期僅屬於朋友之間的互動，但現時逐步發展成為數碼廣告頻道，演算法的出現能夠按照用戶的喜好提供內容，令用戶更能投入其中，與內容提供者有更多的互動。Facebook亦同時靠著其演算法向目標客戶精盡地投放廣告。不過近年Facebook就因為投放提供太多廣告，以及私隱度不夠透明而引起不少用戶不滿。
Digital Marketing
Which KOL Should You Choose for Brand Marketing?
April 21, 2021
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This was a question thrown to a colleague by one of our clients selling health products. Our company has been regularly managing the social media
Facebook Adds New Features in Business Suite
April 19, 2021
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The year 2020 has brought more people and businesses online. Today, 55% of businesses use digital tools to connect to their customers. Online catalogs, shops,
A Preview of Tiktok’s eCommerce Ads
April 15, 2021
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TikTok is now seeking to increase its revenue potential via eCommerce. Initially, the app was launched for fun and entertaining short video clips. With its
Google Launches Video Ad Experiments Globally
April 8, 2021
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Video marketing dominates online outreach and promotions. That is why Google focuses on improving such features among Google ads. The platform enabled AR try-on, enhanced