Day: April 21, 2021

Pinterest Expands Partnership with Shopify

Pinterest Expands Partnership with Shopify

Pinterest expands its partnership with Shopify. This is to help merchants bring their products online to global consumers. After Pinterest Presents, the platform’s 1st ever global advertiser summit, eCommerce tools were rolled out to support businesses. These include AR try-on, B2B campaign, online shops, and an updated metric system on ads. The Shopify Pinterest channel allows businesses …

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Which KOL Should You Choose for Brand Marketing?

Which KOL Should You Choose for Brand Marketing?

This was a question thrown to a colleague by one of our clients selling health products. Our company has been regularly managing the social media content for the brand. Recently, the client launched a new product and was keen to engage a key opinion leader (KOL) for marketing purposes. What Value Do KOLs Bring? The …

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Facebook Expands Its Data Portability Tools

Facebook Expands Its Data Portability Tools

Facebook is giving its users more choice and control over their data. First off, the platform expanded its photo video transfer tools by partnering with Backblaze, Dropbox, Google Photos., and Koofr. Today, Facebook expands its data portability tools. Facebook data portability means transferring a user’s Facebook information to a different file destination or platform. Such …

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