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YouTube 更新其服務條款 - 社交立場

YouTube 更新其服務條款

在過去的幾個月中，YouTube 一直在推出重大變革，以幫助品牌營銷並通過該平台獲利。它啟用了 智能回复 及 故事見解.它也有 更新了其工作室儀表板.最近，YouTube 更新了其服務條款。

YouTube 更新後的服務條款現在允許平台在不屬於 YouTube 合作夥伴計劃的視頻中插入廣告（YPP）。這意味著任何未註冊 YPP 的視頻現在可能在其內容中包含廣告，但不會獲得任何收入。因此，創作者應在 YPP 下註冊。從長遠來看，觀眾可能無法不間斷地觀看 YouTube 視頻。 

另一個變化是 YouTube 現在將來自 YPP 的美國視頻廣告收入視為版稅。此外，YouTube 將明確禁止在平台內收集面部識別數據。

YouTube 更新其服務條款 2020 年 11 月 18 日.它將立即在美國生效。對於美國以外的國家，它將在 2021 年年中生效。

營銷人員的行動方案：

YouTube 更新的服務條款是增加平台收入的明顯舉措。對於營銷人員來說，這可以打開使用 YouTube 視頻廣告擴大覆蓋面的機會。他們應該專注於在平台上獲得品牌。借助 YouTube 廣告，您可以更好地與目標受眾建立聯繫並輕鬆衡量效果。它們還被證明可以提高品牌知名度和轉化率。

#Pinterest 商業模式

資料來源：: https://blog.youtube/news-and-events/updates-to-youtubes-terms-of-service/

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