Facebook 推出無償促銷標籤、主題標籤和貼紙

在 2020 年 5 月 11 日,Facebook 推出了無償促銷標籤、貼紙和主題標籤。這是為了支持企業擺脫持續的危機。 COVID-19 大流行對企業構成了巨大挑戰。由於他們中的大多數人仍然關閉,社交媒體成為他們與世界的聯繫點。 

Facebook 推出無償促銷標籤、主題標籤和貼紙
Facebook
  1. Facebook 添加無償促銷標籤

    Facebook adds unpaid promotion tags or “in support of” tag in the Post Composer. Creators should choose “Tag Unpaid Promotion” to use the tag. The business will then receive the same information as a branded content post. There’ll be no exchange of values on the unpaid promotion tags. But it will not replace branded content tags. Facebook also promotes #SupportSmallBusiness for people to discover small businesses in its main app. Such hashtag makes a brand’s post more searchable in the platform. On Instagram, Facebook releases the “Support Small Business” sticker.  Businesses mentioned in the sticker can repost the content or message Instagrammers tagged on the post. They can also use it to tag other businesses. 

  2. <strong>營銷人員的行動方案:</strong>

    Marketers get new promotional options with these new updates on Facebook and Instagram. An “In Support Tag” exposes a business to a wider Facebook audience. The use of #SupportSmallBusiness and Instagram’s “Support Small Business” sticker are other ways y to showcase a brand. It’ll get more users interested to check them out. Thus, marketers should consider calling for creators to add the tag. They can also call out influencers and their existing audience in using the hashtag and stickers to promote their products and services. 

#數位創作者是什麼

資料來源:https://business.twitter.com/en/blog/must-have-twitter-lists.html 
https://www.facebook.com/business/news/helping-people-and-businesses-find-their-online-main-street#

#facebook 促銷 #facebook 和 instagram 貼紙 #promotion hashtags #tags facebook

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