YouTube announced expanded monetization options for short-form video creators, including a new ad revenue share program and Super Thanks, a creator donation feature that allows fans to purchase highlighted in-stream comments.
YouTube has launched Super Thanks in Shorts and offered samples.
YouTube Partner Program producers can use Super Thanks in specified areas. For YPP, artists must have over 4,000 public watch hours and 1,000 app users.
If you hit those requirements and are in a Super Thanks region, you can receive donations via Shorts, which will show a highlighted message in the conversation stream.
Not all viewers can watch yet.
“We’re excited to announce that we’re launching a beta that will expand Super Thanks availability to Shorts content for a subset of creators that already have Super Thanks enabled. In parallel, we’re running a viewer experiment for a few weeks that will allow only a subset of viewers to purchase Super Thanks on Shorts. We’re planning on bringing this to more creators over the coming months.”
Super Thanks is currently in early testing, but YouTube hopes it will give them an edge against TikTok, which doesn’t have a revenue method yet.
YouTube beta tests Super Thanks in Shorts on 23 September 2022.
Implications to Marketers:
Marketers can now find another earning opportunity in YouTube Shorts. To do this, marketers should continuously improve their short video content to encourage more viewers.