Video Content

Study Shares New Insight into Rising Video Trends

Study Shares New Insight into Rising Video Trends

MAGNA Global, in association with Snap Inc. and IPG Media Lab, conducted a new study on how users consume videos. They’ve found that shorter ads are becoming more effective to get messages across, which could spell a difference for how marketing strategies are implemented. They analyzed over 7,700 responses from various video campaigns to see …

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Google Working on Tool to Convert Static Assets to Video

Google Working on Tool to Convert Static Assets to Video

On 29 October 2020, Google announced that it is testing out a new process that will allow brands to create videos from static website content. This will make it easier for brands to produce their own video content.  This new process is called URL2Video. This process will extract static assets from a website and use …

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Facebook Pro-Tips to Keep up and Maximize Video Content

Facebook Pro-Tips to Keep up and Maximize Video Content

Around 92% of marketers believe that video content is an important part of social media marketing. On Facebook alone, videos get 8 billion views daily. As video content rises, Facebook continuously updates its video ranking and tools to help creators make meaningful connections. Last 12 August 2020, the platform posted a video on tips about Live …

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