In August 2016, Instagram launched Stories. They are ephemeral photos or videos that disappear in 24-hours after posting. Today, nearly 1.7 billion Instagrammers use Stories daily. This is
YouTube has been rolling out tools to help creators and viewers better engage in the platform. These include audio ads, automated video chapters, hashtag search, HDR on live
Short-form video clips have dominated social media platforms today. Spearheaded by TikTok in 2016, billions of people engage in entertaining music videos with a minute or less in
The COVID-19 pandemic has boosted the views of short-form videos. Around 84% of online audiences in the United States noted consuming videos less than 10 minutes long to
Nowadays, augmented reality (AR) is getting a lot of focus among social media platforms. Digital overlays and tools are becoming popular. There are around 1.96 billion estimated AR