Lens Fest

Snapchat Celebrates Its Annual Lens Fest

Snapchat Celebrates Its Annual Lens Fest

Starting the 7th of December, Snapchat celebrates its annual lens fest. It is a yearly week-long celebration featuring Snapchat’s interactive AR lenses. This year, AR lenses for the deaf and local AR lenses have been added. They blend well together with AR holiday shopping gallery and multi-format delivery. Snapchat’s annual Lens Fest commences from 07 …

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$3.5 Million AR Creator Fund from Snapchat to Boost AR Efforts

$3.5 Million AR Creator Fund from Snapchat to Boost AR Efforts

Augmented reality has become more and more popular over the past few months, and social media platforms have been quick to adopt it into tools for users to add it into their content creation. Snapchat has been the frontrunner in the AR scene, and it looks like it plans to stay that way. The social …

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