The implementation of Apple’s IDFA and new privacy policy guidelines has greatly affected social media analytics. Today, social media platforms need to rely more on first-party data. As part of its ongoing effort to get rid of third-party cookies, Google introduces Topics API. First off, Google enabled a data-driven conversion model and privacy-safe analytics to …
At many job seminars, when asked whether digital marketing is easy, I would respond with a resounding “No”! If “easy to do” and “good work” are defined as having a fixed scope and being able to leave work on time, digital marketing does not fulfill either of these. Marketing agencies operate OT day in and …
Digital Marketing Is the Epitome of Endless Learning Read More »
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