FLoC

Google Introduces Topics API

Google Introduces Topics API

The implementation of Apple’s IDFA and new privacy policy guidelines has greatly affected social media analytics. Today, social media platforms need to rely more on first-party data. As part of its ongoing effort to get rid of third-party cookies, Google introduces Topics API. First off, Google enabled a data-driven conversion model and privacy-safe analytics to …

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Digital Marketing Is the Epitome of Endless Learning

Digital Marketing Is the Epitome of Endless Learning

At many job seminars, when asked whether digital marketing is easy, I would respond with a resounding “No”! If “easy to do” and “good work” are defined as having a fixed scope and being able to leave work on time, digital marketing does not fulfill either of these. Marketing agencies operate OT day in and …

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