Around 450 million pinners visit Pinterest to find inspirations and ideas. They can be inspired by discovering creators. Brands can set up online shops and story pins to highlight product ideas. Today, Pinterest introduces the “Interests” iOS widget.
With the “Interests” iOS widget, pinners who choose their topics of interest will see new pins of these topics on their home screen daily. The initial list of topics available on the latest version of iOS are:
- Beauty
- Home Decor
- Food
- Men’s & Women’s Fashion
- Quotes
After choosing their favorite topic, iOS users can download the “Interests” widget on their home screen to see the delivery of fresh content every day.
Pinterest introduces the “Interests” iOS widget as of 10 February 2021.
Implications for Marketers:
The “Interests” iOS widget of Pinterest is a new way for pinners to configure topics they wanted to see. For marketers, these small pieces of code can help increase leads and traffic to a brand’s website. The key is to create visually appealing widgets that provide accurate information about a brand or topic. With more than 442 million monthly active users on Pinterest, marketers can surely build a reputation through the “Interests” widget.
