Meta Will Remove “Premieres”

Meta Will Remove “Premieres”
  1. Remember Facebook Premieres?

    Premieres are paid online events that allow film screening in over 100 countries. Last August 2021, Premieres featured the documentary film The Outsider at the 9/11 Museum in Manhattan. But it seems that many users prefer real-time video watching rather than online events. That is why Meta will remove “Premieres” by the 22nd of August, 2022.

    Gerry McGuire, a digital manager, tweeted to Matt Navarra a print screen of the prompt he has received on Facebook. To quote, the prompt says:

    Premieres will be deprecated on Monday, August 22, 2022. You will not be able to use Premieres to schedule a video to debut after August 22, 2022. We recommend you use scheduled video posts for any pre-recorded content that you want to debut at a specific time.

    Meta will remove “Premieres” by the 22nd of August, 2022.

  2. Implications to Marketers:

    The removal of Facebook Premieres may not have a major impact on marketers. It is just best to be aware that by the 22nd of August, they need to use regular video scheduling for upcoming broadcasts.


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