It was in June 2020 when Instagram started testing Reels in France and Germany. After a month, Reels was launched in India. Then, Reels Ads became available. As the usage of these 60-second music clips rises, Meta made Reels available to US Facebook users on October 2021. Today, Meta enables Reels to all Facebook users.
Today, Facebook Reels will be available to 150 more countries globally via the Facebook Android and iOS app. They will show on the top panel of Stories on the main tab. In line with the global launch, Meta also introduces ways for Creators to earn money via Reels.
First, it is currently testing Reels Overlay add to selected creators in Canada, Mexico, the United States, and more countries coming soon. These include sticker ads that can be placed anywhere on the Reels clips and transparent banner ads at the bottom of Facebook Reels. The company also launches a Reels Play bonus program, paying eligible creators for qualifying Reels up to $35,000 monthly.
Meta enables Reels to all Facebook users on 23 February 2022.
Implications for Marketers:
As Meta enables Reels to all Facebook users, it adds new creative tools to boost engagement. With the popularity of short-form videos like Reels, marketers can now boost engagement, get discovered, and reach new audiences on both Facebook and Instagram.