Since 2018, Facebook has been adopting transparency measures. It complies with the Cambridge Analytica issue. These include content moderation, off-Facebook activities, and a new verification approach on accounts and pages. Today, Meta adds more insights to its Ad Library.
Facebook will enable a Facebook Open Research and Transparency (FORT) platform for all countries currently under ad authorizations and disclaimer tools at the end of May. It will allow vetted academic researchers to access detailed targeting information for electoral ads, political ads, and social issues. The data includes the categories of interest chosen by the advertiser, which can be good targeting information for ads about elections, politics, and social issues. The information will be made available at the Ad Library by July.
Meta adds more insights to its Ad Library on 23 May 2022.
Implications to Marketers:
Meta’s Ad Library can help marketers better understand the impact of digital advertising on politics and social discourse. It can also guide them to create more inclusive ads and campaigns.
Reference: https://www.facebook.com/business/news/transparency-social-issue-electoral-political-ads
