After providing a virtual 1-on-1 mentorship, the platform is now rolling out new tools to help businesses. The Facebook Accelerator Community Program aimed to help start-ups scale their businesses using Internet connectivity. In December 2020, Facebook launched new tools for Page administrators and a new design for Pages in January 2021. Recently, Facebook updates its “Account Quality” dashboard.
Facebook’s updated “Account Quality” dashboard is now available within Business Manager. The new dashboard has a separate section for “Account Issues.” Under the “Account Issues” section, Page administrators and support staff can view any problem that could impact the account’s performance on Facebook. This section was designed to help them keep track of their suspended ads and posts impacted by advertising policies and standards.
Facebook updates its “Account Quality” dashboard as of 20 January 2021.
Implications for Marketers:
The new updates on Facebook’s “Account Quality” dashboard make it easier for Page admins and support staff to maximize their ads and campaigns. By being able to track suspended ads and posts impacted by advertising policies and standards, they can outline steps to improve their content and avoid any violation. For marketers, this can aid in planning for ads and campaign strategies on Facebook. It will give them a guide on what to avoid and what to improve.