One of Facebook’s goals is transparency. The platform aims to be open in sharing what they are working on, and how it affects all users. Recently, Facebook shares its content distribution guidelines. Facebook’s community standards made things clear like content appeal and how news feeds work.
Facebook content distribution guidelines show the type of content that the platform demotes on news feeds. These include posts that:
- Content Facebook Users Do Not Want to See
- Content with Low Quality
- Problematic & Unsafe Content
Content Facebook Users Do Not Want to See
- Domains with Limited Original Content
- Fact-Checked Misinformation
- Inauthentic Sharing
- Links to Domains and Pages with High “Click-Gap”
- News Articles Lacking Transparent Authorship
- Posts from Broadly Untrusted News Publishers
- Posts from Pages that Artificially Inflate Their Distribution
- Posts from People Who Hyper Share into Groups
- Unoriginal News Articles
Content with Low Quality
- Ad Farms
- Clickbait Links
- Comments that Are Likely to Be Reported or Hidden
- Engagement Bait
- Links to Suspected Cloaking Domains
- Links to Websites Requesting Unnecessary User Data
- Low-Quality Browsing Experiences
- Low-Quality Comments
- Low-Quality Events
- Low-Quality Videos
- Pages Predicted to Be Spam
- Sensationalist Health Content and Commercial Health Posts
Problematic & Unsafe Content
- Content Borderline to the Community Standards
- Content Likely Violating Our Community Standards
- Content Posted by Repeat Violators of Our Policies
- Links to Landing Pages Containing Sexual and/or Shocking Content
- Posts from People Who Likely Have Multiple Accounts
- Posts that Indicate Suspicious Virality
- Unsafe Reporting About Suicide
Facebook shares its content distribution guidelines on 23 September 2021.
Implications for Marketers:
Facebook’s content distribution guidelines make it clear to marketers and users which items are acceptable or not within the platform. It can also greatly help brands identify what to post or not to post, making their Facebook marketing approach more effective.
Reference: https://about.fb.com/news/2021/09/content-distribution-guidelines/
