Twelve years ago, Facebook developed “Facebook Login.” It enables billions of users to connect to different apps and websites. But the platform realizes that there is still so much potential with such a tool. Today, Facebook introduces “Login Connect with Messenger.”
“Login Connect with Messenger” is a new way for businesses to cultivate a better relationship with their customers. When a Facebook user signs in to a business website via Facebook, login connect with Messenger will prompt the user to allow the business to connect with him/her via messenger. Such a Messenger opt-in allows a user to quickly connect with the business. In turn, the business can provide customer support and send promotions to interested users.
Test Results of Login Connect
Login Connect with Messenger is under closed beta testing and test partners are seeing good results.
- Chatbooks has seen a 41% increase in Messenger interaction and a 2x increase in messenger thread creation.
- eTicket has seen 85% user opt-in, 60% automatic reply on customer queries, and 22% of customers using login connect to message them.
- NewChic has seen a 3.4x increase in Messenger sales, 2.4x increase in Messenger conversions, and doubled its Messenger threads.
What Values Login Connect Brings to Business
Facebook has noted the following values that Login Connect with Messenger brings among businesses:
- Login connect is a powerful way to connect with customers receiving 70% opt-in among users.
- It deepens user engagement through personalized welcome messages, offers, and product recommendations.
- It strengthens customer service through automation, eCommerce integration, and personalized support.
Facebook introduces “Login Connect with Messenger” on 02 June 2021.
Implications for Marketers:
Facebook’s Login Connect with Messenger can play a big role in optimizing direct connections. For marketers, this can be an option to combat Apple’s IDFA issues. With login connect, brands can boost awareness and conversion by targeting to connect within the right segment group through messaging.