Solutions for Social Media PR Crisis
June 19, 2020
During the period of social movement and COVID-19 outbursts, I have received many inquires regarding the PR crisis. As I am operating a digital agency, I always thought
Digital Marketing
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E-Marketing Training for Business Consultants: From Diagnosis to Recommendation
June 12, 2020
A practical e-marketing consulting framework based on a six-hour HKU Business Consulting Practicum training programme.
How to Sell Without Hard-Sell: A Content-Led Conversion Framework
November 12, 2018
A practical sell without hard-sell digital marketing framework with implementation steps, measurement and lessons from a real engagement.
Digital and Social Media Trends: A Framework That Outlasts Predictions
November 9, 2018
A practical digital and social media trends planning framework with implementation steps, measurement and lessons from a real engagement.
Facebook Incorporates Augmented Reality on Messenger App
June 19, 2018
Facebook在加州聖荷西舉辦的年度F8開發者大會上宣布，其Facebook Messenger平台已新增擴增實境功能。 Facebook行銷產品副總裁David Marcus表示，Facebook Messenger上有超過30萬台聊天機器人，及超過20萬名Messenger平台開發者。每個月Facebook Messenger上的使用者和企業之間都會發送超過80億則訊息。 Facebook在會議上宣布，第一批引進擴增實境效果的品牌…