Facebook Messenger may be the most popular messaging platform in the West, but WhatsApp has a hold on the Asian market and is growing more
A Good Time to Rebrand I recently conducted a seminar on brand marketing strategy for members of the Travel Industry Council of Hong Kong. The
Leverage Digital Marketing to Extend Reach Beyond the Annual Reading Buzz Created By the Book Fair With the long-awaited book fair indefinitely postponed, many publishers
Launch your pop-up store virtually through Facebook and Instagram Shops. I like to keep an eye out for pop-up stores – or short-term retail spaces
Hong Kong marketers who have their international brands once asked, “Is a Hong Kong website needed when a lot of resources have been invested in
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