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Canvas 是可以運用影片、靜態圖像和行動呼籲按鈕等素材，輕鬆打造自己的全螢幕互動廣告。當用戶點擊 Canvas 廣告後，並不會單單將用戶直轉址到產品網站，而是進到 Canvas 介面，當中用戶可以滑動瀏覽輪播圖像、傾斜手機來檢視全景圖像，甚至是將圖像放大，以便仔細端詳圖中的每個細節。到最後才會將用戶轉址到你的目標網頁。
而 Facebook 將會以「品牌化營銷」作目的為 Canvas 加入新的功能，如模板，增加對 360 視頻支援和可以在 Canvas 廣告中互相連結，並支持預覽。當功能推出後，品牌可以更簡單更快捷地完成廣告設定。
資料來源：ADweek
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