Digital Marketing Services & Advertising Strategy
What is the importance of digital marketing?
Digital marketing refers to using online channels to promote products and services. It involves instant messaging, mobile devices, search engines, social media, and websites. Every business needs digital marketing because it has proven effective in all industries.
5 important advertising strategies
Social Stand specializes in five important digital advertising strategies. These include social media management, digital marketing campaigns, mobile-first solutions, bloggers/influencers/KOLs engagement & events, and IM line management (specifically WeChat).
Strategy 1 - Social Media Management
Social media management has created unparalleled opportunities for many businesses. It means managing content, interactions, and presence on different networks and platforms. There is no doubt that your offerings can have a global reach. Around 4.62 billion people today have a social media account.
Strategy 2 - Digital Marketing Campaigns
They say a brand or business can no longer exist without an online presence. SEO (Search Engine Optimization) is the best way to gain online visibility. It is all about plugging the proper aspects and keywords to get eyes on a company's webpage. SEO in every digital marketing campaign can propel brand awareness, engagement, and sales.
Strategy 3 - Mobile-First Solutions
Today, around 91.54% of the global population access the Internet via mobile. So, brands and businesses should adopt mobile-first solutions to achieve digital marketing success. It means focusing on apps, customers, and products.
Strategy 4 - Blogger, Influencer, & KOL Event and Engagement
Bloggers, influencers, and KOL drive brand awareness and buying decisions. They can help redefine a brand's content strategy while enhancing credibility and trust. Anyone can become a blogger, influencer, or KOL. The key is to find the right persona that can represent a brand.
Strategy 5 - IM, WeChat, Line Official Account Management
WeChat is the most popular global messaging app, with around 1.29 billion users. A dedicated communication channel allows businesses to share offerings with their most valuable customers. It enables accelerated workflows, offers quick solutions, and speeds up the purchasing journey.
How we can help
Social Stand can help brands and businesses navigate digital marketing strategies smoothly. We can help you propel brand awareness, engagement, and sales. We have created more than 5,000 pieces of engaging branded content and worked with over 200 brands.
Social Stand handles more than ten years of digital marketing experience. With more successful cases coming along the way…