Day: January 12, 2021

What Marketers Need to Know About YouTube’s TrueView Video Ads

Video ads are undeniably an important element of digital marketing today. It’s the biggest content opportunity in 2021. Around 85% of marketers noted that they are an effective way to catch the attention of a target audience. When it comes to online channels, YouTube is, no doubt, the most popular video-sharing platform. Being the 2nd …

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YouTube Launches Hashtag Search Option for Content Discovery

Have you ever used a hashtag on your social media post? The hashtag was created by a digital product designer in 2007. Back then, Chris Messina owned an Internet consulting company in Silicon Valley. He pitched the idea of using the hashtag or pound symbol to Twitter. This is to help organize topics in the …

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Bernie Wong on the Deadliest Mistake That Digital Marketers Need to Avoid

On 25 December, 2020, Bernie Wong, owner and founder of Social Stand Limited, was featured on iFour Technolab Pvt. Ltd.’s article on the Top 53 Deadly SEO Mistakes That Every Digital Marketer Should Avoid. iFour Technolab Pvt. Ltd. is a leading IT firm offering a sustainable solution for all business needs. The article includes the …

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