Day: January 7, 2021

TikTok Adds LiDAR AR Effect for iPhone 12 Pro Users

Nowadays, augmented reality (AR) is getting a lot of focus among social media platforms. Digital overlays and tools are becoming popular. There are around 1.96 billion estimated AR mobile users in 2021. With such popularity, no wonder, AR will be a new strategy in marketing. To join the bandwagon, TikTok adds the LiDAR AR effect …

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Visual-Focused Post Composer

Facebook Tests Visual-Focused Post Composer

Facebook has been rolling out several visual tools in the past months. They enabled creative effects on Messenger desktop, motion effects for photos, and vanish mode on Messenger. Such updates seem to be minor for brands and businesses, but they shouldn’t be taken for granted. This goes the same as Facebook tests a visual-focused post …

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Should I Open a MeWe Account for My Brand?

MeWe is not a new social media platform. It was launched in 2012. In terms of functions and interface, you could probably say it’s a Facebook copycat. Frankly speaking, there’s nothing noteworthy about the platform, not until now. Today, MeWe Suddenly Became Popular  Thanks to Donald Trump! Trump was miserable because of the algorithms of …

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The Rise of Lo-fI Video on Instagram

The COVID-19 pandemic has slowed down many businesses. Brands started adopting cost-efficiency measures. Small businesses pivoted to creating content using mobile devices. While large businesses partnered with influencers to connect to their audiences on social media. The result – the rise of Lo-fi videos on Instagram. Lo-fi means low fidelity. A lo-fi video is a …

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